Artfully Inspired Hardwood Floors
... now without the dust!
The Green Choice For Floors That Are Made In America
The Natural Choice
North American hardwoods are the natural choice for environmentally conscious
builders, architects, homeowners and designers looking to specify green materials.
Healthy
North American hardwoods are ideal for healthy environments. They don’t trap
dust, dirt and other allergens. Low-VOC finishes keep hardwoods looking great and
performing well.
Renewing Resource
The Forest Service reports that more hardwoods grow than are harvested each year
in the U.S. In the last 50 years, the volume of hardwoods in American forests has
nearly doubled. Supply is increasing, and it is sustainable.
Natural Regeneration
By mirroring natural occurrences, hardwood forestry practices are a long-
established form of biomimicry that supports natural regeneration.
Responsible Harvesting
In North American hardwood forestry, the predominant harvesting method is single-
tree selection – not clear-cutting. Foresters choose individual trees for harvest based
on a complex array of considerations.
Life Cycle Costing
When considering life cycle costing, the useful life of North American hardwoods
can span generations, making them more favorable and cost effective than most
other materials.
Energy Efficient
It takes less energy to make products from wood than other materials. Making
products from aluminum, glass, plastic, cement or brick can require as much as 126
times more energy than making them from wood.
Carbon Negative
Trees reduce greenhouse gases in the atmosphere by removing carbon dioxide,
storing carbon and releasing oxygen.
Easy on the Environment
Virtually every part of a log is used as lumber or by-products, and finished products
are re-useable, recyclable and biodegradable.
Certification
Only about 3 – 5% of U.S. hardwoods are certified because more than 7 million
private individuals and families own fully 62% of all hardwood forestland in the U.S.
May Earn LEED Points
Wood is recognized by the Leadership in Energy and Environmental Design Program
for improved indoor air quality , material use and location proximity, and sustainably
sourced materiarls.

Homegrown
Don’t search the globe for renewable and
sustainable materials: North American
hardwoods fit the bill! From alder and
cherry, to the oaks and walnut – to name
just a few – the North American
hardwoods have been bringing warmth and
beauty to the built environment for
centuries.
Selection
Nearly two dozen abundant species
provide plenty of color, grain and pattern.
North American hardwood forests offer
more choices than any other temperate
hardwood forest in the world.